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Black Businesses

The History of Black Entrepreneurship   Introduction   In the US and Canada, February is celebrated as Black History Month. This tradition has been officially followed since 1976 as a way to honor the major milestones as well as personalities that mark the African American diasporic history.   The dynamic socio-political atmosphere around the US, especially during the pandemic, has given rise to much deliberation about critical issues such as racial injustice and unemployment. The ‘Black Lives Matter’ protests garnered global support with people from various backgrounds-- celebrities and common people-- bringing about a conversation on social media.     Supporting Black Businesses One way to achieve this would be by supporting Black companies. Black-owned businesses have had a hard time establishing themselves for generations. They have faced many difficulties accessing loans and capital for their businesses due to the deep-rooted racism prevalent in society.   White-owned businesses have gained a monopoly over the market with the help of their White privilege, thanks to the long-sustained racism across the world. This kind of subjugation in the marketplace holds true not just for Black businesses but also for businesses run by people belonging to the LGBTQI community or even the Dalits,…

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Local Seo

The Complete Guide on How to Improve Your Local SEO Performance If you own a small business, you may be wondering how you can improve your local SEO performance. Learn about the importance of local SEO and how to improve.   Search engine optimization is an essential piece of modern business. This is especially true for small businesses looking to make a name for themselves.  While SEO at large is important and helps businesses get exposure far and wide, many small businesses need to focus more closely on local SEO. Local SEO addresses the individuals in your area and helps you attract business to your brick-and-mortar location.  We're going to discuss a few local SEO tips in this article, giving you a little insight into the first steps you need to take to set yourself apart locally.  The Essentials of Local SEO  The principles of local SEO and regular SEO are pretty close, but a few small differences are key as you adjust your digital marketing campaign.  To get started, let us talk a little bit about what SEO is in general. Search engine optimization is the process of getting your website to rank highly in Google searches, whether those…

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Tech Investments

The Tech Investments You Need to Make to Successfully Run Your Small Business in This Day and Age   When starting and running a successful small business, there is no question that you need all the help you can get. It can be interesting to note, indeed, that in this day and age, the help that most small businesses need is no longer limited to living, breathing human beings. In fact, there is no dearth of software, apps, and other tech tools that you can use to run your business — and successfully at that. With that in mind, let us take a closer look at some of the most awesome tech investments you can make to enhance your business toolkit.   Streamlines Business Functions   Here’s a fact: Regardless of what your business might be about, it’s likely that there’s a platform (or even several) that will allow you to streamline your business functions for maximum efficiency. After all, gone are the days when you need to do everything manually. By making use of the right software or apps, you can essentially ensure that you keep your business going with minimal hitches — in turn, allowing you to better…

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