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Online Leads

Landing Page- How to get online leads? Suppose you run into an ad that says, “Free Video Explaining A-Z of CRM,” what is the primary thing you expect to see on the screen once you click on it? A video, right?   If the ad directs you to a website that contains millions of options to choose from, chances are that you will lose interest in it. You will probably exit that ad and continue surfing the internet until you land on the right page that directly offers you the service you need.   Turn the tables around and think- if the ad were yours, would you want to lose a customer so easily? We know your answer. The digital world has seen rising popularity in what is called a “web landing page.”   Landing Pages are a new means of gaining customers by preventing a “traffic-leak”- the experience that we described above. Researches have shown that increasing the number of landing pages to 10-15 on a website increases the company’s leads by 55%. Aim for a higher number of landing pages for getting more traction. What is a Landing Page? A landing page is a company’s one-page platform that…

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CRM – How to Use it to Get More Sales    “How you gather, manage, and use information will determine whether you win or lose.” -Bill Gates. Customer satisfaction and subsequent retention have always been the prime focus of businesses. Today, however, the data-driven approach has led to data everywhere in some form or another. This data is just waiting to be processed, to be utilized extensively to provide a personalized experience to customers. The data-driven approach is ruled by the fact that everyone likes getting what they want without having to ask for the same. To achieve this, we can break down the process into three major steps. Step 1: Obtain Data Step 2: Process Data Step 3: Utilize Data While companies have been trying (and failing) to maximize the potential of data through these three steps, there is a tool better equipped to handle things – Customer Relationship Management (CRM) Software. CRM software can be quite useful in generating leads and sales, as well as for customer retention and a lot more, but some businesses undermine the full scope of CRM because their idea of the definition of CRM itself is sometimes flawed. To understand how you…

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Digital Currency

Coronavirus and Introduction of Digital Dollars in the USA Tensions continue to grow as the number of confirmed Coronavirus cases in the USA keep rising day by day, making it the new epicenter of this global pandemic. With over 100,000 cases, medical centers in major cities like New York City, Detroit, New Orleans have raised alarm regarding the scarcities of drugs, equipment, supplies and professionals.   With countries all over the world in lockdown and economies facing extreme uncertainty, the United States put forward an extremely ambitious welfare program, which will come true with the help of digital currency.   They’ve raised the possibility of introducing “digital dollar”, a method of doing payments digitally, proposed by Rashida Tlaib, and Nancy Pelosi. Per the draft, the following is the definition of a "digital dollar":A balance expressed as a dollar value consisting of digital ledger entries that are recorded as liabilities in the accounts of any Federal reserve bank; or An electronic unit of value, redeemable by an eligible financial institution (as determined by the Board of Governors of the Federal Reserve System).  These digital currencies will be kept in digital wallets, that are the accounts where you can store…

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