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CRM – How to Use it to Get More Sales    “How you gather, manage, and use information will determine whether you win or lose.” -Bill Gates. Customer satisfaction and subsequent retention have always been the prime focus of businesses. Today, however, the data-driven approach has led to data everywhere in some form or another. This data is just waiting to be processed, to be utilized extensively to provide a personalized experience to customers. The data-driven approach is ruled by the fact that everyone likes getting what they want without having to ask for the same. To achieve this, we can break down the process into three major steps. Step 1: Obtain Data Step 2: Process Data Step 3: Utilize Data While companies have been trying (and failing) to maximize the potential of data through these three steps, there is a tool better equipped to handle things – Customer Relationship Management (CRM) Software. CRM software can be quite useful in generating leads and sales, as well as for customer retention and a lot more, but some businesses undermine the full scope of CRM because their idea of the definition of CRM itself is sometimes flawed. To understand how you…

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Digital Currency

Coronavirus and Introduction of Digital Dollars in the USA Tensions continue to grow as the number of confirmed Coronavirus cases in the USA keep rising day by day, making it the new epicenter of this global pandemic. With over 100,000 cases, medical centers in major cities like New York City, Detroit, New Orleans have raised alarm regarding the scarcities of drugs, equipment, supplies and professionals.   With countries all over the world in lockdown and economies facing extreme uncertainty, the United States put forward an extremely ambitious welfare program, which will come true with the help of digital currency.   They’ve raised the possibility of introducing “digital dollar”, a method of doing payments digitally, proposed by Rashida Tlaib, and Nancy Pelosi. Per the draft, the following is the definition of a "digital dollar":A balance expressed as a dollar value consisting of digital ledger entries that are recorded as liabilities in the accounts of any Federal reserve bank; or An electronic unit of value, redeemable by an eligible financial institution (as determined by the Board of Governors of the Federal Reserve System).  These digital currencies will be kept in digital wallets, that are the accounts where you can store…

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Billboards cost?

How Much Does A Billboard Advertisement Cost? Advertising today has pivoted into many spectrums like affiliates, social media ads and other strange modern technology influenced mediums. But when we first think about the fundamentals of advertising our minds directly jump to newspaper ads and billboard advertisements. This is because unlike any other method today, billboards and newspaper ads are the oldest methods of advertisements.   These two methods are still going strong even in the age of screens and the internet, and all the other advertising methods we notice are simply derivatives of these two. Though there are plenty of ways you can advertise your product or service, nothing can beat the old but gold billboard method of advertisement.   But it is not always easy to get a hold of a billboard and simply advertise on it as we like. For starters, getting a billboard advertisement can be a tough job if you have not done the groundwork behind it. A billboard can cost you an average of $15000-$20000 in largely populated cities, whereas it could cost you up to $250 per month in small towns. The cost of a billboard depends on various factors like format, circulation, demographic,…

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